On Page Search Engine Optimisation (SEO)
Essential SEO for your website
Every piece of Big Red Bus website copy is routinely custom written to contain on page search engine optimisation. This means that we make every effort for copy to contain keywords that make up common terms that potential customers would use when they are looking for your business services in search engines like Google, Bing or Yahoo.
By inserting such keywords which are targeted to your business, Big Red Bus goes a long way to optimising your site in the major search engines.
As part of our website development process, Big Red Bus:
- Sets up Yoast SEO for WordPress
- Inserts into your website copy common words and phrases which pertain to your business and its services
- Inserts page descriptions, titles, image alt tags, image naming and relevant URLS
- Reviews h1 titles and includes targeted keywords
- Uses Yoast Generated Sitemaps
- Adds the website to google search console and bing tools
While effective, the Search Engine Optimisation undertaken by Big Red Bus can be improved upon by SEO experts who have the software and experience to take Search Engine Optimisation strategy to a higher level.
We often refer a client to an SEO specialist when that client has a business which depends exclusively upon potential customers finding and choosing their business over all their competitors.
Work done by SEO Specialists generally involves a SEO Analysis and the creation of a plan to update your website.
Website SEO updates and online SEO updates are then systematically chosen according to their effectiveness for keyword implementation and indexability.
Marketing strategies are then implemented which improve the website in terms of overall popularity and business branding as well as social conversations and local search listings.
Website SEO updates involve:
- Researching keyword analytics and implementing targeted keywords, titles, page descriptions
- Inserting image tags, tooltips, file names, anchors and reviewing content and targeted keywords
- Creating HTML sitemap with links to all pages and XML Sitemap for Search Engines
- Using absolute links and improving link density
- Setting meta information and primary language
- Removing depreciated tags, url capitals, loops, duplicate content, tables and replacing with divs
- Checking and adjusting keyword density per page, CSS titles, hierarchy errors, inline styles
- Updating robots.txt files and search engine friendly navigation
- Optimising footers, adding site Favicons and updating system messages, errors and redirects.