Lower prices was the primary focus for this client.
The Solution
In conveying the central message that the benefit of using this client is his lower prices, the concept for this website became “Ace Parties, Ace Prices”.
Pitching the website at a market wanting value for money, we developed the site with the look and feel of affordability.
On each page, the take-you-by surprise talking logo providing a fun communication device for the main message. Also, the party/events theme was given prominence throughout the website by the use of a rolling banner.
The site structure was purposefully kept user friendly. A simple content management system was installed to allow the client to refresh his products and prices. A news box was provided on the home page. Expandable thumbnail photos provided an essential information device to showcase products.